Jerry & Shelley Lawson founded Frog Bikes in 2013. It was a fruitless bike hunt for their own two children that inspired them to leave their corporate careers behind and create bikes just for kids.
As they set about creating quality, lightweight & affordable kids’ bikes Frog Bikes was born. Five years down the line and Frog’s child-centred approach has earned them global accolade; industry awards for innovation and design, an award-winning factory, around 1,800 retailers worldwide and thriving partnerships.
Re-Designing The Kids Bike
Together with Brunel University & renowned bicycle engineer Dimitris Katsanis(of Team GB Olympic fame); we have reformed the thinking behind children’s bike design
All of our bikes are designed with the child in mind. We continually modify our frames and components in collaboration with sports scientists at the Brunel University.
As our Head of R&D, Dr Tom Korff explains:
“Our bikes are not scaled down adult bikes, as children are not miniature adults. At Frog, we put the child into the centre and design our bikes around the child’s unique anatomy and his/her unique needs”.